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Winning Women: Celebrating Latina Leaders

Hispanic women are rapidly becoming an economic and social powerhouse in the United States, with rising rates of entrepreneurship, educational attainment and delayed marriage, according to 2017 Nielsen report. However, failure to invest in women of color, and in communities outside our major tech hubs is hurting individual entrepreneurs, local economic growth and our country’s future.  

Join us for Winning Women: Celebrating Latina Leaders featuring a panel discussion followed by a Q&A session with latina leaders in business, fashion, media, technology from the tristate area on Wednesday, October 24 2018, from 6pm to 8pm at WeWork Penn Station. 

Winning Women, created by Cynthia Hellen, is a monthly event series empowering women to effect change in society at all levels: as an individual, community member, professional, student & entrepreneur. At Winning Women, women share their lessons learned to an audience that ranges from 20-60s year old female and males who are eager to learn how to become better leaders, start a business, or juggle their passion project and day job.



Daniela Sánchez, CEO/Designer of Shanti by Daniela Sanchez 

Daniela Sánchez, of Colombian nationality, 26 years of age, empirical designer and registered lawyer. While living abroad and studying in Cali, Colombia she received her Bachelor's Degree in law. During college she managed to simultaneously work at a prestigious law firm specialized in civil and commercial law. When she finalized her studies and obtained her license to practice law, she began to produce chains and bracelets for women by hand, with the purpose of encouraging economic savings, to meet the expenses of a master's degree abroad. This allowed her to discover a new passion. She fell in love with designing and seized the opportunity to fulfill her biggest goal yet. The ablility to undertake and create something special that would open paths to help others and generate impact, as a noble person and a business woman. She founded Shanti by Daniela Sánchez in 2016 a brand inspired by each woman and their different nationalities, cultures and socio-economic aspects of the different groups to whom we focus all of our creative and commercial activities. With designs that are focused and aimed at highlighting the femininity and elegance of each woman. These designs are then brought to life by Colombian artisans who hand make these unique pieces. 

Marie Berry, Co-Founder and Chief Strategy Officer of Chinatown Bureau


Marie Berry is the Co-Founder and Chief Strategy Officer of Chinatown Bureau, a product and venture studio focused on the intersection of creativity, technology and business. Marie Berry is also the CEO of The Creative OS (by Chinatown Bureau), an enterprise marketing platform that automates the management of marketing material. Marie is a Business Strategist with more than 10 years of experience in helping Fortune 500 companies develop effective digital transformation strategies and consumer engagement models to position them for the future. She is also an advisor at Prototype Capital, a VC firm providing seed stage funding to young founders. Prior to founding Chinatown Bureau, Marie helped build and grow multiple WPP agencies in Asia, including spearheading digital operations for Chanel in China and comms strategy for Ford across 14 markets in APAC. On behalf of Ford, Marie negotiated and launched their first ever eCommerce platform on Alibaba (Tmall). For the past 2 years, Marie has led a team devoted to rebranding Lincoln Motor Company. Marie started her career at Adidas in Germany & Paris, where she led the development of the retail brand guidelines for all flagship stores in Europe. She received her Bachelor's Degree in Business Science from the University of Münster, and a Triple Master’s Degree in International Business from ESCP Europe, studying in London, Madrid and Paris. Marie was born in Bolivia, raised in Germany and has lived in 6 countries. She speaks 5 languages fluently including Spanish, French, German, Mandarin and English.


Rachel Basoco, CEO, Co-Founder and Creative Director of Trenza

Rachel Basoco is the CEO, Co-Founder and Creative Director of Trenza, a brand made by, and for, Latinas that works to reimagine the espacios Latinas take up through content, commerce, and community events. Rachel started Trenza when she realized there were very few spaces in which Latinas could connect, engage, and create their own understandings of identity. Trenza aims to shift this mentality from Latinas just as consumers of products to seeing ourselves as producers, owners, and investors of products. With 10% of every purchase benefitting a Latinx Non-Profit, Trenza has been strategically built so that at every interaction our community benefits. Most recently, Rachel has helped on board nine Latina entrepreneurs on to the Tienda and has helped Trenza build out events and relationships with Spotify, Bumble, The Wing, and Bulletin. Trenza's events have hosted notable Latinas such as Alex Ocasio-Cortez, Indya Moore, Vivian Nunez, and more. Rachel built Trenza with a background in digital strategy, fashion buying, sales management, community development and entrepreneurship. Her professional career has seen her at Bloomingdale's, start-up rental clothing brand Gwynnie Bee, and Macy's. When she is not building Trenza, Rachel dedicates her time volunteering every summer for The National Hispanic Institute and has served as a member on the Alumni Board of Directors. She graduated a year early and received her Bachelor's Degree in Organizational Science with minors in Psychology and Organizational Communication from The George Washington University in Washington, DC. While there, she was awarded 1st place in Business, Media, and Consumer studies for her research and thesis on sales associate's personalities and the impact on a consumer's decision to purchase in fast-fashion and luxury fashion retailers. Rachel is proud to have been born and raised in Houston, Texas but currently resides in the Upper East Side of Manhattan.  


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Earlier Event: October 20
ENVSN Festival